Città e Utopie - HP ContestArtevinoStudio

“UTOPIA, the city that changes” is the title of the project with which our agency ArtevinoStudio participated in “Challenge Your Agency 2.0,” a contest promoted in 2023 by HP aimed at developing the theme of “utopia” from both creative and technical perspectives, using the features of HP SmartStream Designer.

At the center is the theme of the city, beautifully narrated by Italo Calvino in his *Invisible Cities*, where the idea of multiplicity and change is central, and where each city seems to emerge from elements that exchange, reconstruct, and deconstruct. This subject is perfectly aligned with the variable graphics of HP Indigo.

We experimented with HP Collage in 17 different areas and added luminous Yellow varnish to illuminate the starry sky of this utopian city, where nature battles with concrete in a continuous transformation. Finally, we used gold foil on the name UTOPIA, creating a three-dimensional effect that enriches the label.