Sebastián Yañez is a founding partner of YG Branding & Design Experts Agency. With over 20 years of experience, he has been involved in projects for clients from countries such as Chile, Argentina, Brazil, Mexico, Italy, Spain, Georgia, and the UK. He has worked with renowned companies, including Grupo Concha y Toro, VSPT, Peñaflor, and Torres, as well as brands like Casillero del Diablo, Gato, Baron B (LVMH), Misiones de Rengo, among many others.
He is a key member of the founding team behind Moondesk, a design automation software for labels and packaging, which now serves clients like Ilolay, Agrosuper, Biogénesis Bagó, Trivento, Undurraga, and Bianchi.
Furthermore, he spearheaded the development of the Wine & Spirits Virtual Fair project, the industry’s first virtual fair launched in 2020 and successfully repeated in 2021.