Competing Projects 2025

The DistrictsVoice®

McLaren Vale boasts a diverse geology dating back over 650 million years. These three Grenache wines, though from the same region, each originate from different districts.

Each bottle of wine features three main labels, each representing the geology of the specific district it originates from, adorned with premium finishing and tactile embellishments. These three labels nod to each district, giving each bottle an unexpected appearance and prompting curiosity.

Category
Label
Country
Australia
Self-Adhesives
Cotone Ultra WS
Brand
d'Arenberg
Designer
Rowan Laubsch
Printer/Converter
MCC Labels Adelaide