Atlante agroalimentare puglieseIUAV

The communication of cultural heritage is crucial to promote and enhance the historical, artistic and traditional resources of a community.
One project in need of graphic evolution is the Atlas of Traditional Agrifood Products of Apulia (PAT), published in 2022.
PAT, products that testify to the authenticity and quality of the region’s gastronomic heritage, are essential to preserve in order to keep tradition alive. The PAT Atlas graphic review project aims to improve the communicative and visual effectiveness of the book, making it more usable and engaging for a diverse audience, thus contributing to the protection and promotion of this precious heritage.