Competing Projects 2025
Fai Crescere Un FioreGPO Gruppo Publionda
In Milan, in Piazza San Babila, for three weeks starting from February 20th, two lily bulbs, a symbol of Florence, the native land of the brand The Bridge were distributed.
To make spring bloom in the city, the flower kiosk in Piazza San Babila was transformed into an antique travel trunk from the brand’s historical archive, becoming the protagonist of the project ‘Grow a Flower.’ This initiative was created to present the Spring-Summer 2024 collection during Fashion Week.
Category
Graphics Applications
Country
Italy
Self-Adhesives
Ritrama - Advertising and Promotional application
Brand
The Bridge
Designer
Paola Di Giuseppe
Printer/Converter
Gruppo Publionda
