Competing Projects 2025
KUBOChem Cosmetics
KUBO is a hair care brand focused on the care of the skin of the head to obtain a better cosmetic and hair result. When I decided to start this project I wrote these lines: When things come to you at the right time, they are giving you a message. Today I came back from Tokyo. I am the same, but I am different. The study of ancestral Japanese culture has opened my mind; it is curious how I can feel so close to a philosophy that is thousands of years old and also from a culture that is so far from mine but which I perceive in such a personal way; the search for beauty, harmony with nature, respect, care, calm, perfection… “Each person’s ikigai is the realisation of what he or she hopes and desires”. Now I know very well what mine is. The time has come to set my life’s project in motion.
