Competing Projects 2025
Blanco Virgen ExtraBuenaventura
Blanco is a family business dedicated to agriculture since 1867. We proposed a complete change of image to reflect the quality of their premium extra virgin olive oils. We were inspired by Matisse and his “cut- outs” papers. We cut out from a map of their estate the selected plots for the 2022-2023 campaign and created a visual system that turns the brand into a blank canvas where the estate expresses itself each season.
The colored, cut-out stickers on Tintoretto Gesso Greaseproof FSC™ represent each selected plot from Fuente Alcaide estate, and they are the main feature on the bottles and packaging for the product itself, along with black screen-printed type on a white lacquered glass bottle.