Competing Projects 2025
Vesuvius Magma GinBasileADV
Vesuvius, the first gin made with botanicals collected in the Vesuvio Regional Park. The bottle has a soft and rounded shape that recalls the rounded forms of the Vesuvio profile. The label uses natural Fedrigoni materials with a pleasant tactile effect, combined with a PPL film to provide greater stability during labeling and to enable the glass effect.
It is rich in details, each with a precise meaning:
– the lettering echoes the signs of some Napolitan shops from the 1940s,
– the embossed waves refer to the pattern created by coral engravings,
– the base black color is that of lava stone,
– the red outline recalls the magma and the color of the coral from Torre del Greco,
– the die-cutting at the bottom recalls the silhouette of Vesuvio.
