Competing Projects 2025
Factory Tour MaterialsWHY Srl
For the Loro Piana Factory Tour project, which involves the installation of thematic islands to showcase the production steps of refined and exclusive fabrics, several accompanying materials are contextualized for the experience.
The Training Book, which is modular and consists of multiple cards to explore the various stages of fabric creation and finishing, is a tool designed to assist visitors and company staff in narrating each production phase at the Roccapietra and Quarona facilities. It also provides exclusive content to make the visit experience more engaging and educational.
The foldable Map, made up of several fold-out sections, reveals the details of each thematic island, each related to a specific production phase.
Category
Creative Communication
Country
Italy
Papers
Fedrigoni Special Papers - Arena smooth Natural 140 g/m2
Fedrigoni Special Papers - Arena smooth Natural 350 g/m2
Brand
Loro Piana
Designer
Massimo Zandiri
Printer/Converter
Moglia
Social
