Competing Projects 2025
JuxtaposedVoice®
Dr Wes Pearson is a scientist with a PhD in terroir. He loves data and wants to know exactly what the fruit is doing: the sugar, acid, nitrogen, residual sugar, and weather patterns. It all matters. This obsessive knowledge is then blended with the art of minimal intervention winemaking. Just let it be. Let the fruit become the most authentic expression of the site. This is the Juxtaposition.
Juxtaposed is a wine brand built around data. The front label is not one, but two labels side by side. The left label presents the data, representing the foundation of knowledge that goes into every decision made in the vineyard. The right label is pure minimalism, presenting only the brand name and representing the minimal intervention winemaking.