Competing Projects 2025
BARILLAUniversità IUAV di Venezia
This project aims to analyze the evolutionary journey of the Barilla company from a communicative perspective. Throughout the reading, one will discover the evolution of both the logo and the packaging over the years, as well as an in-depth look at its history, from its origins to how it has managed to adapt to the various needs of the market.
Category
Publishing
Country
Italy
Student
Sofia Modenese
Tutor
Fiorella Bulegato
