Competing Projects 2025

Maison Margiela 2023 Chinese New Year Red PocketUnited Design Lab

Just in time for the Chinese Spring Festival 2024, Maison Margiela launched the “Fire Bucket” bucket lucky money envelope. We designed this red bag following the shape and basic structure of the product. Breaking through the traditional form of red envelopes, this bucket shaped red envelope also carries the meaning of a bountiful harvest during the Spring Festival.

Category
Creative Communication
Country
China
Papers
Fedrigoni Special Papers - Acquerello Bianco 120 g/m2
Fedrigoni Special Papers - Acquerello Bianco 160 g/m2
Fedrigoni Special Papers - Sirio color Cherry 160 g/m2
Fedrigoni Special Papers - Sirio color Cherry 210 g/m2
Brand
Maison Margiela
Designer
United Design Lab
Printer/Converter
Beijing QL Art Printing Co.