Manipolazione - Stagione TeatraleUniRSM - Università degli Studi della Repubblica di San Marino

“Manipulation” is a brand identity and promotional material project created for a theater season. The goal of the visuals is to experimentally explore how the concept of manipulation is pervasive and present in every aspect of human life, deeply influencing perceptions and behaviors. The project focused on three main forms of manipulation: spatial, psychological, and physical, attempting to translate them visually in a direct and innovative way. The methodological approach included the use of a moving scanner, which helped create a unique visual dynamic. In addition to this technological experimentation, an equally innovative typographic language was developed with the aim of creating synergy between the images and the text, allowing the two visual elements to engage and communicate in a complementary way.