Ferretti Yachts ArmoniaUndesign

It is the balance between elements that generates harmony. Armonia is the monograph of Ferretti Yachts that explores the brand through four chapters: matter, form, space, and life. This communication effort does not merely present the models but highlights the design, materials, and philosophy that are part of every boat in the brand’s ranges: Flybridge and Infynito. Specifically, through the juxtaposition of images from the worlds of art and architecture, the shipyard (matter), exterior design (form), interior design (space), and the experience of people on board (life) are narrated. The project follows a transversal and unprecedented approach, highlighting the different facets of the brand and culminating in a chapter dedicated to its history and commitment to sustainability, especially related to the Infynito range. An exhibition piece for enthusiasts and non-enthusiasts alike, it exalts the harmony of the elements that define Ferretti Yachts.