Competing Projects 2025
Minúscula WinesTSMGO | The show must go on
Luis Carlos Casero, promoter of Minúscula Wines, seeks to capture moments with his wines, without great oenological pretensions, to enjoy life and accompany situations.
Our proposal is inspired by flocks of birds at dusk, framing these moments without stealing the spotlight. We aim for the visual design to achieve a harmonious, beautiful, and delicate impact, transferring the brand’s purpose to the packaging.
The name “Instante” captures this intention, highlighting that fleeting moment when starlings in a flock create a unique and beautiful aerial ballet. “Siete amigos” is a more mature proposal, where the wine evolves and requires greater commitment to be enjoyed.
The graphic essence is encapsulated in a composition that captures the viewer’s interest at first glance, evoking a desire to learn more about the wine and highlighting natural beauty.
