Competing Projects 2025
Finca Las YeguasTSMGO | The show must go on
Bodegas Salado highlights the Garrido Fino from the Aljarafe region of Seville. With over two centuries of history and a stud farm, they produce an emblematic white wine. Recently, a layer of flor appeared in a barrel at Finca Las Yeguas, creating the new wine Bajo Velo.
Objectives: leveraging the equestrian aesthetic, creating a connection across their product range, and reflecting the freshness and sophistication of the Aljarafe region. For Bajo Velo, they aim to capture the unexpected and surprising, showcasing the true essence of nature.
The proposal for Finca Las Yeguas includes a horse silhouette symbolizing the landscape and a pattern from the sparkling wine Reserva Familiar. This symbol represents the optimism, sociability, independence, and strong temperament of the equestrian world.
This project synthesizes wine tourism based on the native grape, offering a young wine and a barrel-aged white wine that surprise.
