Competing Projects 2022
"a piece of Nature"The Branding Letters srl
A PIECE OF NATURE
Respect Nature, even in its tiniest pieces: this has driven the creation of this calendar, to give human time the timeless vibration of Nature.
We have started reusing the discard of the cedar balls, used by Loro Piana to close the shopping bags and then naturally protect garments from moths: with this wood remains we have designed the basement. And then we have selected a sustainable paper to create the calendar pages.
Illustrations and wordings tell stories about the naturalness of Diversity and Sustainability.
This piece of Nature will stay forever, longer than any given year.
Selecting the raw of Nature to worship its rare beauty is a sustainable principle acted by conscious brands of luxury.