Competing Projects 2022
Berba by Vina BertošaStudio Sonda d.o.o.
Bertoša wines from Kaldir in Istria are made from grapes growing at 350 m above the sea level.
The hills are unique because of the specific positions of the vineyards. The hard accessibility, although favorable for the quality of the wine, makes it difficult to have machines in the vineyard, so the grapes are harvested exclusively by hand and they are taken to the cellar in small quantities.
The packaging for Berba (meaning harvest) conveys the message of the obvious comparative advantage of location and personal approach. The labels intentionally use “cut” logo and a „cut“ illustrations, showing scenes from the harvest and way of life in the Istrian region. The motif of a giant, a well-known helper of farmers from the Istrian legends, runs through the entire identity.
It is suggested that the real magic takes place on the heights that are difficult for the eye to grasp, that is, in the story that takes place above the label, in the wine itself.