GranjouxStudio Guild

In 1860, Frenchman, Ambrose Granjoux, planted a small vineyard in Beechworth, Australia. Today, the dry-stone walled vineyard, or clos, has been rejuvenated to its former glory thanks to its new owners.
Single staked vines, decomposed granite, clay and slate soil, guide this low yielding, organic vineyard to produce fruit of the most exceptional quality.
Studio Guild created a premium textural look to tell the story of this very bespoke and unique vineyard. The small batch range with premium finishes – heat deboss to show the stone wall, engraving and embossed foiling for the single stake vine, required multiple vintages to be printed enabling the client to number and batch each year. This problem solving also adds to the coveted, highly sort after offer.
To complete this premium offer, we created an artisan tissue paper using historical mapping and documents from the original site, along with a branded lie down box enticing the consumer to discover the treasure inside.