Competing Projects 2022
BRAND BREEDER VODKA VOTIVASPAZIO DI PAOLO
One of the most significant Temples of Magna Graecia was built in the south of Italy and was devoted to Hera Lacinia, goddess of women and family. The remaining feature of that immense Temple is a Doric column.The cape of Capo Colonna, located near Crotone in the region of Calabria, south Italy, take its name precisely from the remaining column. Vodka Votiva is dedicated to Hera Lacinia and the neoclassical art on the Mediterranean Sea. The label represents the column classicism and its stone grooves, reinterpreted with iconic minimalism. Thanks to the printing processes and different papers overlapped, this object becomes a tridimensional experience of golden reflections on a pure white paper. Moreover, the use of an engraved bottle cap brings to mind the statuary marble. The bottle comes in a particular column-shaped packaging made with an innovative sealing, a hidden snap mechanism on the bottom of the box to keep the most cleanliness to the sight, all patented by Pozzoli Spa.