Competing Projects 2025

Slow & Low Retrospective BookSpan

Independently published by Slow & Low, a local non-profit lowrider organization, their retrospective book is the first formal piece of documentation from Chicago’s thriving lowrider community.

Working closely with co-founders, Lauren M. Pacheco and Peter Kepha, Nick Adam’s team at Span makes every design decision with a connection to lowrider culture. The book’s grid creates an elaborate page sequencing that balances variation and repetition, highlighting perspective shifts and contextual relationships. Page-to-page, the photographic compositions create a cadence where motion, zooming, and surrounding angles provide the viewer with a sense of cruising.

The front and back matter of the book is printed in silver ink on natural paper, creating a contrast that heightens the reader’s attention to the material intention of the book and the cars. The silver ink maintains a reflective quality akin to the engraved chrome of lowrider cars and viclas.

Category
Publishing
Country
United States
Papers
Fedrigoni Special Papers - Arena rough Natural 140 g/m2
Brand
Slow & Low
Designer
Nick Adam, Span
Printer/Converter
OGM Spa