Packaging for bath bombsSHANGHAI INSTITUTE OF VISUAL ARTS

This package allows consumers to enjoy the pleasure of solitude through the exploration of taste, interactive experience, and emotional value.
“Joy and Care” let consumers have more imagination of the product, encourage and guide consumers to find their own happiness.
When choosing product packaging, I considered the design concept and characteristics of the product itself and whether it has the characteristics of The Times. These elements can be used in the design of packaging when choosing products that young people like to consume. In the exploration phase, market analysis is needed to identify the target audience and find the consumer group. Communicate with consumer groups, find out their demands, conduct targeted research, understand their lifestyle, and find opportunities and values.