Competing Projects 2021 - Finalist
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BASAO Gongfu Teabag Series Packaging-Archive Box
BASAO Gongfu Teabag series features a packaging system based on a visual concept of “Archive”, the set includes highlights of a drawer box and dedicated tasting cards. The user experience with BASAO teabags also had the “Archive” concept implemented in details; the box opens in a way how one searches through a file drawer, while the tasting card indicates the brewing tips as an index card, and the stacking of tea boxes display an exclusive and extensive collection of the brand. The packaging system was designed to communicate BASAO’s expertise in tea crafts, and the brand commitments towards artistry, authenticity and sustainability.