EasySenac

The “easy” packaging project is a construction based on a streamlined musical experience combined with a design personality aimed at functioning simply and effortlessly. Designed by Bruno Rodrigues, a design student at the Senac University Center in São Paulo, Brazil, and guided by Marcos Palhares, the product offers a unique interaction, from the way the box is opened and the minimalist layout to the side details that visually translate a musical experience.
Its development stems from field research that identified numerous inconsistencies in packaging designs within the same segment, ranging from complexities to excesses or poor graphics.
Easy embodies simplicity, minimalism, and musicality from the very first contact.