Competing Projects 2022
Museum of Moving Image BrandingSchool of Visual Arts
The project entails a rebranding for the Museum of Moving Image in Queens, NY. This branding system is inspired by a frame or viewfinder often used to see through the lens of a camera. The system lends itself to continuously host a rotating gallery of exhibits and artists. The combination of the art and the frame create a cohesive unit that can be put together into surprising and dynamic contexts.