Competing Projects 2025
Milium bianco e rosso / Secondary packagingSanta Margherita
The concept of these packs is inspired by a voyage, that of Marco Polo described in ‘Il Milione’, where, the most iconic landmarks of the Silk Road, ancient and modern, recreate a dense carpet of abstract designs and geometries, enclosed by a play of light and shadow embellished by hot gold foil details.
The pack thus gives the bottle contained within, a super premium product status, and celebrates not only the city of Venice, a symbol of culture, commerce and art, but also the theme of travel and the positive values associated with it, which are rooted in the identity and history of Santa Margherita. Curiosity, the courage to explore new horizons and a passion for taste and oenological pleasure are the fundamental principles that have guided the company since 1935, keeping it pioneering, innovative and always contemporary.
