It all starts with a pencilRipe Digital Ltd

Originally produced for Pencil in 2020, this revised version of ‘It all starts with a pencil’, is a perfect bound book showcasing their approch to taking on a design brief and the ‘process’. The concept was to create something with a multi-layered sketchbook feel, with clearly defined sections. The cover artwork was intentionally kept simple in design, relying on a pop of colour from using Fedrigoni 290gsm Sirio Colour Limone with triplexed (3x 250gsm Matercia Clay) card which was bonded to the front, featuring clear gloss foil detail. The internal pages consisted of two main categories – ‘Idea and Ideal’. ‘Idea’ introduces the talk/refine/develop aspect of creating initial concepts with sketch pages produced on 100gsm Arena Ivory Rough which were intentionally trimmed shorter in width to create an added distinction. ‘Ideal’ featured more formal information and final designs which were predominantly printed on contrasting 170gsm Arena Extra White Smooth.