Competing Projects 2025
Treasure IslandQidoo Design
This is a New Year gift box, and the product itself is a hometown rice wine. We are considering how to include blessings in the design of the New Year gift box. Finally, the design was inspired by an adventure storybook called “Treasure Island”.
In terms of packaging design, we blurred the boundary between books and gift boxes: in terms of packaging form, it is a heavy hardcover book; In the arrangement and processing of textual information, the design logic of book binding is followed, and waistband elements are also added. The back of the waistband is designed with a seasonal calendar, and each quarter can be folded into a paper triangular signboard. The gift box is embedded with a booklet that summarizes the story of “Treasure Island” and excerpts from some exciting content.
“Treasure piled up in the cabin, celebrating with joy.” This is the ending of the story of” Treasure Island “and also a blessing for the new year.
