Winners Archive 2022
THE REAL ORGANIC PISTACHOPENSANDO EN BLANCO
Create a packaging that defines the character and work of the brand from the care in the production of the product (pistachio) to the value of the image and its packaging through a differentiated graphic code with an impact on its sector. Costumbrista applied in 360º, presents the brand to the consumer in a close way. The striking color code applied well on the labels as well as on the packaging background colors, creates a dynamism that helps the consumer to enter and easily recognize the entire range of products as well as the different categories of the Retail brand (White Packaging) and Foodservice (Orange Packaging).
Create a family of packaging that defines in itself the geography, origin and care of the product together with the action of the day-to-day harvesting in the field and the unique character of those who work it, through a careful illustration.