Winners Archive 2022
Royal Salute: 12 Days of Christmas Advent 2021Pactivate Ltd
This beautifully presented limited edition gifting set boasts twelve exclusive gifts to be revealed over the twelve days of Christmas. An immersive experience is also provided via a series of digital experiences, including tasting notes, cocktail recipes and more.
This is a first for Royal Salute, who are leaders in the luxury Whisky field, and wanted a new exciting way to elevate their gifting range.
The packaging itself is layered with a variety of textures and hand-crafted details to ensure a luxury feel throughout the experience. The main paper used is Fedrigoni’s Sirio Dark Blue paper and board, used as wraps in 140gsm for the rigid elements such as the outer box and base, and 350gsm for the individual cartons. Gold Foiled details on the outer box and a hand applied blue wax seal and ribbon on each carton compliments the Sirio Dark Blue paper, elevating it further, and the beautifully designed artwork backdrop, layered amongst the cartons, brings the whole piece to life.