TomazOVER STUDIO

The story behind Tomaz’s wine labels highlights the close bond between the family and the town of Motovun. Tomaz’s unconventional winemaking philosophy is captured in the slogan “frameless wines”. The frame, evoking a work of art, connects visual and verbal communication, with the motif of the Motovun terroir overflowing from it. Sparkling wines are reminiscent of the bubbling Mirna River. The cracked Motovun soil, whose composition provides for recognizable minerality, is imbued in the fresh wines. The aged wines, rounded off in oak barrels, are inspired by the motif of the oak that prevails in the Motovun forest, which is also home to the white truffle, a symbol of premium wines due to its prestigious feature. Each wine has an additional label, similar to those found in artwork exhibits, providing information about the author, place, variety, method, and time of creation. Audience interaction is further encouraged through QR codes that unlock videos showcasing Motovun’s motifs.