Competing Projects 2025
Catalogue TAG Heuer 2023-2024OMEDIA PARIS
The First Heuer: Renaissance and Modernity
Designing a unique edition, crafted to be showcased and reflect the values of the Swiss watchmaker TAG Heuer: the 2022 and 2023 catalogs. The work brings together its historicity, craftsmanship, and all of its collections. It claims a mindset. A rich, impactful, and modern customer experience: immersive visuals, enchanting colors…
Paying tribute to extreme sports embraced by the manufacturer, we envision a catalog that races at high speed. The artistic direction with horizontal images spanning the entire width of the book illustrates a sense of speed, and the glossy materials and embossed textures of the cover allude to technological innovation.
Create desire, make dreams, embody. To capture time and every fraction of a second.
