Sign of the DoveOffset

Sign of the Dove is a new project from a multigenerational wine family. Our collaboration was spearheaded by Jake Taub, the fourth generation. Jake’s singular vision for Sign of the Dove synthesized his modern sensibilities with his family’s rich traditions. Harmonizing past and present ultimately defined the creative process.

The soul of the label and brand is the dove. Drawn from the Taub family’s surname, German for dove (taube), this deeply symbolic bird cements this new brand in lineage and legacy. The brand’s emblem is inspired by a mosaic from a place where the Taub family gathered for special occasions. While the dove draws on an art form that dates back to antiquity, what surrounds it begins the brand’s many nods to modernity through the strong brand mark and the use of typography to elevate the vineyard partnerships that are paramount to the final wines. The net result is a package that draws you in to tell a story that feels fresh while at the same time familiar.