Competing Projects 2025

Marilisa AllegriniNSG design

For its debut, the Marilisa Allegrini group commissioned a new brand and corporate image capable of communicating its identity and, at the same time, uniting the different estates in a single ecosystem, preserving their roots and history.

The design, inspired by the personalities of the Allegrini Mastella family and the payoff ‘One heart, one family, one mission’, uses clean, modern lettering capable of evoking class and elegance, sophistication and classicism.

Innovative and fresh, this style has been carefully designed to integrate harmoniously with the identities of the group’s three brands, ensuring visual consistency and elevating the masterbrand name.

Fedrigoni Materica papers, in Cobalt and Gesso variants, were chosen for their ideal shades and textures to support the entire promotional material: company brochure, press kit folder, thank-you card, gadget and shopper.

Category
Creative Communication
Country
Italy
Papers
Fedrigoni Special Papers - Materica Cobalt 250 g/m2
Fedrigoni Special Papers - Materica Gesso 180 g/m2
Brand
Marilisa Allegrini
Designer
NSG design
Printer/Converter
Grafiche Antiga SPA