Competing Projects 2025
Marilisa AllegriniNSG design
For its debut, the Marilisa Allegrini group commissioned a new brand and corporate image capable of communicating its identity and, at the same time, uniting the different estates in a single ecosystem, preserving their roots and history.
The design, inspired by the personalities of the Allegrini Mastella family and the payoff ‘One heart, one family, one mission’, uses clean, modern lettering capable of evoking class and elegance, sophistication and classicism.
Innovative and fresh, this style has been carefully designed to integrate harmoniously with the identities of the group’s three brands, ensuring visual consistency and elevating the masterbrand name.
Fedrigoni Materica papers, in Cobalt and Gesso variants, were chosen for their ideal shades and textures to support the entire promotional material: company brochure, press kit folder, thank-you card, gadget and shopper.
