Competing Projects 2025
BelmiroNSG design
Casa D’Aristi, a Mexican brand, narrates the Yucatán with its liqueurs made from ancient Mayan traditions. For the US and Mexican markets, it expanded its range with different products, creating the Belmiro brand.
To sew a ‘dress’ to the Valdobbiadene Prosecco Superiore DOCG, haute couture, a strong symbol of Italian character, was the inspiration. The shape of the label recalls the soft lines of designer handbags and accessories while the texture, hand-drawn and rendered tactile with dry embossing, reproduces the materiality of iconic garments with a ‘galuchat’ effect, reminiscent of shark tanned leather. The lettering, embossed Raised Roof Sharp Top H+M, reflects the simple elegance of the well-known brands of the sector while the symbol, set in the centre, is inspired by the details of haute couture jewellery.
The contrasting tones chosen, together with Tintoretto Gesso paper, evoke feelings of elegance and prestige, typical of haute couture garments.