Competing Projects 2025
Le Selva Olio Extra Vergine di OlivaMaria Giannico
The labels designed for the La Selva oil mill are inspired by the lush nature surrounding the company, creating a deep connection between the product and the land from which it originates. Each label is conceived as a unique work of art, adorned with wildflowers such as poppies and milk thistles, symbols of biodiversity and natural beauty. Thanks to variable data printing technology, each bottle features a different combination of flowers, giving rise to an ever-new visual narrative. This system creates the effect of an endless expanse of wildflowers, making each package a unique and unrepeatable piece, in harmony with the values of sustainability and authenticity of the La Selva oil mill.