MYSLF: mirror leaflet and packagingMaestro

MIRROR LEAFLET: 24 pages including the cover.
To achieve a real mirror effect, a mirror lamination was added to the SPLENDORLUX VERSUS BLACK/BLACK printed in UV LED of the cover and some of the inside sheets. Therefore, the users could see themselves in the leaflet as well as -in the inside – could read the text printer on the opposite page. Besides, a glossy lamination has been added to protect against scratches.
The mirror effect was also recalled on fully black pages (SIRIO COLOR BLACK) thanks to a serigraphy with an ultra-glossy UV varnish on the letters, as well as a shiny silver colour cut on the 3 edges.

MIRROR PACKAGING: Shoulder box.
To bring purity to this box, the choice was made of 90-degree angles. Regarding the mirror effect, the gap of the shoulder box was made of the same SPLENDORLUX VERSUS BLACK/BLACK as in the leaflet, and a shiny black hot foil stamping was done on the top of the lid. Finally, the molded parts were custom-made to perfectly adapt to the perfume.