Competing Projects 2025
Label link at the book "L'Arte delle Api"La Mielifattura
La Mielifattura labels are a project of environmental sustainability and social inclusion. It started with a book on bees and biodiversity that obtained the patronage of Greenpeace to which the proceeds of the book sales are donated. The book was illustrated, under the guidance of designer Renata Manganelli, by the youngsters of L’Incontrario di Pistoia, an association for social and labour inclusion for young people with disabilities. Nine illustrations were then selected from the book to become the protagonists of the labels. In a sector, that of honey labels, where creativity stops at minimalism at best, La Mielifattura wanted to exalt the characteristics of the world of bees. Elegance and refinement have gone hand in hand with an image of biodiversity (9 floral labels with separate labels differentiating the honeys) of fragility and creativity because the world of bees is all this and much more.
