Competing Projects 2025
From wine to perfume: the birth of a fragranceJoconde
Pauline Champ is a female winemaker who has always worked in the wine industry, in Burgundy, her native region.
About ten years ago, she had the crazy dream of creating a perfume based on vine flowers.
Challenge accepted: it took her 8 years to find the right vines and gather a whole team to develop her fragrance. A perfumer, distiller, harvesters…
We helped Pauline create all the marketing tools to bring her dream to life.
Creation of a perfume brand based on vine flowers. Development of the logo, graphic identity, and associated communication tools such as the presentation booklet, packaging, business cards, letterhead