My 115Università IUAV di Venezia

The communication project for the sale of the MY 115 yacht stands out for its sophisticated and modern approach. From a graphic perspective, a clean and minimalist style is adopted, with a color palette that evokes the maritime world, enhancing the sense of elegance and luxury. The evocative images of the sea and the yacht are paired with poetic quotes, creating an emotional atmosphere that calls to mind freedom and adventure. The technical details are presented in an organized and readable manner, seamlessly integrating with the visual design to balance aesthetics and functionality. This mix aims to engage an exclusive audience passionate about the nautical world, conveying an experience of luxury and customization.