Competing Projects 2025

XepaIstituto Europeo Di Design - São Paulo

XEPA is a card game designed for children that aims, in a playful and educational way, to evoke a sense of belonging to the national territory and to value local culture.
The project materializes in the graphic representation of Brazilian imagery by setting the game in an open-air market, which is part of the daily life and memory of the Brazilian people, visually and sensorially expressing the country’s culture through colors, textures, and graphics.

Category
Creative Communication
Country
Brazil
Student
Fyamma Sampaio, Isabel Cavacante, Marcos Hasegawa and Raphael Gimenez
Tutor
Eliane Weizmann