El Brasileño: Fusión internacional, cocina que trae alegría!Istituto Europeo di Design

El Brasileño is a brand of food packaging developed during a university course in partnership with a supermarket. It is a premium grocery line that includes hearts of palm, farofa, and rice as the main elements of the narrative, celebrating the fusion of Brazilian and Spanish cultures through taste. The project explores the diversity and quality of products originating from Brazil for an Iberian supermarket chain. The visual identity is inspired by the fauna and flora and uses indigenous graphic resources. El Brasileño stands out at the point of sale, attracting consumer attention to products sold separately or in an exclusive kit.