CazuIED - Istituto Europeo di Design

Inspired by the everyday reality of cleaning, “Cazu” is a new cleaning brand that challenges the perfectionist image of this market. It embraces authenticity and celebrates the unpredictability of keeping a home in order. With vibrant colors, circular graphics, and a friendly, honest tone, Cazu understands the fatigue and monotony that often come with cleaning. Targeted at young adults who’ve gained independence, the brand acts as a supportive friend, helping tackle the mess, even if it’s left for tomorrow. Cazu’s design reflects the motions of cleaning—scrubbing, sweeping, washing—while its adaptable logo embodies the roller-coaster of emotions tied to this activity. The brand promotes cleaning as a moment to slow down, reflect, and embrace the mess as part of life, while offering a refreshing perspective on home care.