Competing Projects 2025
Terre Massesi - Una storia di famiglia, di vino e di brandingI'M comunicazione
For the labels of Coda di Volpe, Barbera, and Falanghina from Terre Massesi, we have reinterpreted the images of the Sannio territory in a modern key. The visual focus of the labels is the shape of the brand, which originates from the stylization of the plan of the Castle of Faicchio, a historical symbol of Massa.
The label is developed on two levels, united by stylized rows and enhanced by debossing printing.
Each label has its own full and decisive color, which is highlighted by the materiality of the Extra White Cotton paper. A 100% natural and water-resistant solution, perfect for preserving the bottle’s design even when in contact with ice.
The embossed printing of the seal, which we designed and embellished with a bronze foil, also catches the eye, conveying the high prestige and historical significance of the Leone Family.
