Sulcus · Extra Virgin Olive OilIdem Design

Sulcus evo oil tells a story of deep roots and of a land of caves, stones, and rocks—ancient and rugged, marked by the passage of time and the toil of human hands. The furrows, deep and enduring like those carved by the plow, are reflected in the letters of the name “Sulcus,” which seem to emerge from the red, glowing soil. The irregular shape of the label resembles a shard of flint, raw and natural, suggesting a direct connection to the Apulian soil, while the textured surface evokes the roughness of land cultivated for generations. Even the bottle’s color is no accident, as it recalls the green expanse of olive trees and the typical landscapes of the Apulian countryside. In this game of shapes and materials, the label is more than just a detail; it’s an invitation to immerse oneself in a millennia-old tradition, where the taste of the oil tells the story of the effort and beauty of a living, generous land. Sulcus is not just a name, but a sensory journey to the heart.