Competing Projects 2025
Estra VinoIdem Design
The name Estra, derived from the Latin ‘extra’, embodies the idea of ‘going beyond’ and represents the essence of creative flair. This philosophy is reflected in the label, conceived as an expression of beauty and innovation.
Inspired by the decorative craftsmanship of Apulian ceramics, the label features lively floral patterns and naïve shapes that not only enrich the design, but also tell a story of local tradition and culture. The floral patterns evoke the richness of Apulian flora, while the simple lines recall the craftsmanship of the artisans, creating an authentic link with the territory.
The pastel colours and refined details recall Apulian cultural identity, inviting you to discover a wine that goes beyond the ordinary, blending tradition and modernity in a unique sensory experience. Each sip of Estra thus becomes a journey that celebrates the creative flair and passion for Apulian craftsmanship.
