Competing Projects 2025

Oran WhiskyHutton Creative

The Perfect Fifth, a family-owned independent whisky bottler, is celebrated for its exceptional curation of premium Scotch whiskies, reflecting an unwavering dedication to quality. The name “Oran” itself holds a deeper significance, symbolizing the rich musical heritage of ancient Scottish Gaelic tradition. It’s more than just a label; it’s a tribute to the soulful melodies and cultural traditions deeply rooted in the brand’s philosophy. Throughout the design process, my emphasis was on precision and artistry. Every element, from the choice of materials to the application of techniques, was executed with meticulous attention to detail. Elements like bronze foil, embossing, and clear varnish were thoughtfully selected, not as mere adornments, but as strategic choices to enhance the overall presentation. They were carefully chosen to accentuate the luxurious finishes of each bottle within the Oran range.

United Kingdom
Tintoretto Gesso Neck Label H+O WS FSC™
The perfect Fifth
Mark Hutton
Elanders UK