Competing Projects 2022
Hola Ipanema CachaçaHarcus Design
‘Hola Ipanema Cachaça’ designed as a limited edition product for merchant Spicers to launch ‘Manter Ipanema’. ‘Ipanema’ is the bossa nova of premium embossed stocks evoking the crystal white sand texture of Brazil’s famous beach with verve and brilliance. Our design is an upbeat ode to Helô Pinheiro, the inspiration for the popular hit jazz song ‘The Girl from Ipanema’ .
The packaging radiates an exuberant 60s vibe expressing its Jamaican origins, rhythms and passions as well as its superior spirit-making credentials. Packaging invested with top quality cues in the carnette glass, foil, embossing & spot UV.
Cachaça is a distilled spirit made from fermented sugarcane juice and is the most popular spirit in Brazil – caipirinha being its most famous cocktail. Usually a white liquid – though when distilled in a copper distilling pot and aged in wood, a substantial change in its color occurs and is called ouro (gold).