EPIC Mont Saint-Michel 2023 greetings cardGraphéine

Every year, the Mont Saint-Michel attracts millions of visitors. To celebrate this architectural and natural wonder, we imagined a unique greetings card, commissioned by EPIC Mont Saint-Michel. Following on from the visual identity we designed, we sought to capture the essence of the site, in a creation that gradually reveals it.

The concept is based on the idea of layering, reflecting the complexity and richness of the site. The shades of Fedrigoni paper are natural, evoking the raw beauty of the site, as well as bright and festive, echoing the coming new year.

The card reveals itself in layers, from the salicornia-green water to the pastel blue bathing the Mont in soft light. The whole is held together by a metal bresson rivet. It makes the card both a static and moving tableau, highlighting the interaction and complementarity of the elements.

The concept has been adapted for the year 2024, in connection with the passage of the Olympic flame.